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Misinformation Control Episodes

12
Oct. 29, 2024

Case Study: 2008 Nova Scotia Porters Lake and Lake Echo Wildfire - The first sign of social media and misinformation in an emergency | Host Tim Conrad looks back at his first wildfire as a public information officer

It was the year 2008. Newspapers, local and provincial/state broadcast TV news, and radio news dominated the media landscape. Misinformation wasn't a word that was used. These are the stories of the before times. When coordinating more news media was easier than responding, developing, coordinating, producing, and posting media on all channels.
11
Oct. 15, 2024

Crisis Communications Management: Training for the Worst, Performing at Your Best. How to Develop From Plan to Program for PIO/Public Information Officers and Public Relations professionals. With guest Shawna Bruce, and host Tim Conrad

How do you handle the unexpected when the stakes are at their highest?   Tim sits down with Shawna Bruce to break down the critical differences between a crisis communications plan and a full-fledged program.  Recorded live at the 2024 Canadian Emergency Preparedness and Climate Adaptation Convention in Ottawa, the conversation dives deep into the importance of preparedness, flexibility, and teamwork in crisis management.   Whether navigating social media pitfalls or leading a military response, Shawna and Tim explore what it takes to stay ahead of chaos.
Guest: Shawna Bruce
7
July 9, 2024

Connecting in Chaos: PR Strategies from the Frontlines of Wildfires, Floods and Chaos | With PIO Tim Conrad and guest host Jan Enns

Disaster communications isn’t just about fighting fires – it’s about connecting communities amidst chaos. In this episode, host Tim Conrad discusses the intense challenges and strategies behind managing public relations during the 2023 British Columbia wildfire season. Guest Jan Enns delves into her own experiences with evacuation and loss, while highlighting the critical importance of mental health for responders and residents. Together, they share valuable insights on how to navigate the complexities of crisis communications, emphasizing the power of empathy, community engagement, and resilience.
Guests: Jan Enns , Tim Conrad
6
July 2, 2024

Documenting Disaster: The Power of Preparation | With business continuity and public relations professional, Michele Toma and host Tim Conrad

Can strategic planning and empathy transform chaos into order? In this episode, Tim Conrad introduces Michele Toma, an information officer with expertise in research, analytics, and crisis communication strategies. They recount their experiences during the devastating 2023 British Columbia wildfire season, highlighting the importance of humanity, empathy, and meticulous documentation in managing crises. Michele shares her insights on strategic planning, stakeholder relations, and the critical role of business continuity plans. Their discussion underscores how turning negative feedback into opportunities for improvement can significantly enhance crisis response and communication efforts.
3
June 11, 2024

Crisis Calls: Navigating Remote Emergency Operations Centres (EOC) | Former police PIO Leila Daoud joins host Tim Conrad to discuss the 2023 Squamish Lillooet wildfires with host Tim Conrad

When chaos strikes, communication is key.  In this episode of the Wildfires, Floods, and Chaos Communications podcast, Tim sits down with Leila Daoud, an experienced public relations professional, to discuss the unprecedented 2023 British Columbia wildfire season.  Leila shares her insights on the challenges and benefits of operating in a fully remote Emergency Operations Center (EOC), highlighting the importance of adaptability and clear communication during crises.    They delve into the complexities of media relations, the evolving role of social media, and the crucial need for trust and transparency in emergency communications.
2
June 4, 2024

Inferno Insights: PR Strategies from the Frontlines | With veteran communicator Mike Lupien who talks about his experience with wildfires in Fort McMurray and BC's Shuswap region, with host Tim Conrad

When wildfires rage, clear communication is the ultimate firebreak. In this episode, Tim Conrad sits down with Mike Lupien, a public relations expert, to discuss his experiences during the 2023 British Columbia wildfire season and the infamous 2016 Fort McMurray fire. Mike shares his insights on crisis communication strategies, the development of essential reentry guides, and the intricate dynamics within an Emergency Operations Center (EOC). Mike emphasizes the critical role of communication in managing public perception and facilitating recovery efforts.