Episodes

When wildfires rage, clear communication is the ultimate firebreak. In this episode, Tim Conrad sits down with Mike Lupien, a public relations expert, to discuss his experiences during the 2023 British Columbia wildfire season and the infamous 2016 Fort McMurray fire. Mike shares his insights on crisis communication strategies, the development of essential reentry guides, and the intricate dynamics within an Emergency Operations Center (EOC). Mike emphasizes the critical role of communication in managing public perception and facilitating recovery efforts.

Navigating chaos with calm. In episode one, Tim Conrad interviews Brie Thorsteinson-Ogle, an expert in strategic behavioural communication, about their experiences managing communications during the brutal 2023 British Columbia wildfires. Brie discusses the critical importance of building trust, simplifying complex processes, and effectively engaging with communities under duress. Together, they explore the power of listening and adapting in crisis situations, emphasizing that every gap identified is an opportunity for better solutions and community healing.

How can we better manage crises and disasters? Join us as we talk to people in various roles about issues management, crisis communication and emergency information.